2004-07-20
, , .
- . , .
-, 2001 2003 . ( 50% 80% ). , 50%. , 10%.
, GfK .
: "" , . , .
, . , 2004 . 15%. 20%, 8-10%.
. 5,6%, 4%, 2%. , , , .
.
- Coca-Cola Hellenic Bottling Company , $10 , PowerAde Nestea ( Nestle).
, Unilever ( Lipton Ice Tea), ( Ice Tea) .
2003 . -- . - -- , .
, . , .
, -- .
. , . , . 50 000-60 000 . , . , , , .
, 3 × 6 . , 90- . 400 900 . , .
:
GfK, 2003 . 93% , 7% . 7%, 9%, Lipton Ice Tea, PowerAde Gatorade. 30%. , 2003 . $3,2 , 1819% , 2002 . - 2003 . $3,5 , 4%.
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