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: Smirnoff ICE Ready-to-Drink
 

:
:
Smirnoff ICE Ready-to-Drink
2004-08-02

Diageo Smirnoff ICE - 1 . Diageo . Diageo , Smirnoff ICE Ready-to-Drink "".

Smirnoff ICE 2004 . -. Diageo The Pierre Smirnoff Company. Smirnoff ICE Pepsi Bottling Group, " " " ".

Smirnoff ICE , , PR-. Smirnoff ICE Diageo, , . , Diageo ( 18 ).

(Alison Forrestal), Diageo , , " Smirnoff ICE "" . , , , Smirnoff ICE ."

:

Diageo 1 , , Fortune Impact Magazine.

Diageo 1997 Guinness GrandMet, . Diageo , . - Smirnoff, Johnnie Walker, Baileys, Guinness, J&B, Jose Cuervo, Tanqueray - .

2001 Diageo , Crown Royal, Captain Morgan, Sterling Vineyard, Seagram.

Diageo 180 . 110 . "". 55% . Diageo Smirnoff, 1 , Johnnie Walker, 1 Bailey's, 1 .

Diageo , , , . AC Nielsen, 49% Johnnie Walker 62% Baileys.

12 Diageo 36%.

: RVR Communications



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