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2004-06-24
, -. , , , Johny Walker? ? ? Virginia Slims, , ?
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"" , Pernod Ricard Rouss ( Martell, Chivas Regal, Havana Club) , Romashka management ( , -).
, Pernod Ricard Rouss:
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. , - POS-. , , , .
, . - HoReCa?
, . HoReCa . Royal Salute $240, . $30. , , .
- , . - . -, CPC (cost per contact) . , . . - , , , .
, - . . , Martell , , Hennessy. . , , . .
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, Romashka management:
: , . , - . , . 100%. Martell Hennessy? Martell, Hennessy, .
, - , . , .
, . , duty free, HoReCa . .
-. . . , . . , , . , Harp, , .
, , 1990-, John Bull, Chesterfield . : ? , .
, , Chesterfield.
Chesterfield!
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. .
. , , . , . , -. , Guiness. . . Guiness , , , - . .
. . , Guinness . , , . : Guinness. , , . . 70 80% .
. , , .. -, 1 2%, .
: , . , - . , .
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